Usually regarded as a purple-pink species of the Rudheckia genus; in catalogues it will be found under that name.
Excellent border plant. The colour lends itself to combination with others.
Requires normally manured garden soil.
Preferably by division, asoften produce less attractive colours.
Echinacea purpurea: Height 60-100 cm; flowering season late to mid autumn. The florets are purple pink to crimson, at first horizontal, but soon drooping slightly. The central disc is very dark, almost black. Theare round, roughly haired; they bear the and rarely branch. The are long-stemmed, elongated oval in shape, sharply toothed and rough to the touch. ‘The King’ is a well known garden form.