The genus Sanchezia, named after the Spanish botanist Sanchez, includes some 60 species distributed throughout Central and South America. S. nobilis began to be cultivated in Ecuador. Theare large, up to 30 cm (12 inch) long, with prominent yellow stripes along the veins. In this, it is very similar to squarrosa. Dense inflorescences of yellow about 5 cm (2 inch) long appear at the ends of the . The bracts from the axils of which the grow are also decorative; they may be as long as 4 cm (1.5 in) and are coloured a vivid red.
S. nobilis requires warm and moist conditions throughout the year. It grows quite rapidly, so it should be pruned every year; new plants can be grown from the. After they have become established young plants should also be pruned to induce bushy growth. It does well in sandy frame soil in a rather large . It grows best in a or conservatory. In winter it tolerates direct sun.